2021 Guide to Track & Measure SEO Results
SEO or Search Engine Optimization is all the rage and talks when it comes to online marketing and business. Mastering SEO means mastering marketing. It provides a fast and efficient way to build your brand's identity, reach different people, interact with existing customers and convert leads into customers. Today, every other brand in the universe invests in SEO to succeed and grow on international lines. The reason for that is simple: the better your website ranks, the more website traffic, and higher the leads, and resultantly greater the sales.
It is undoubtedly a fact, supported with evidence and research, that SEO does more good than any other conventional type of marketing. For instance, top ranking on Google may help you bag ten times more sales than a TV ad seen hardly by a few hundred or thousand. Over the years, SEO techniques and solutions have changed quite a bit; it has gone from merely orbiting keyword research to XML sitemaps and much more.
However, one thing that has stayed constant and consistent is the fact that we can track, measure, and evaluate SEO results with ease and convenience. That's also one reason for its popularity and fruitfulness; it gives forward an accurate representation of how well your online marketing campaign performs and how you can make certain alterations for improvement.
With time as SEO techniques changed, sure enough, new ways to measure and track SEO performance metrics have been discovered. These analytics help you estimate your returns on investment. Marketing agencies like Best SEO Singapore use these metrics to deliver the results people ask for, making their dreams come true!
SEO Measuring Engagement metrics Metrics You Need to Track
When we talk about SEO analytics, we refer to comprehensive and detailed ones! You get such analytical numbers and figures that will help you draw conclusive verdicts and impactful evaluations. When it comes to SEO Singapore may have a ton of companies working in the field, but we are the ones that value all possible metrics to enhance your experience and deliver the results we promise. Our experts have a complete grasp of the field and an understanding of all key details, which helps forge effective evaluations and scrutinize with precision.
Here are some of the key analytical metrics we look into:
Conversion rate is the measure of success you have in making your prospects take a desired action. Such an action can be anything; purchasing from you, signing up for an email promotion, and much more. These are usually calculated by dividing the number of times a user took the desired action by the total number of users visiting the site.
The conversion rate helps you estimate your returns on investment. You can see how successful your online marketing campaign has been, and what sales figures you can expect.
Time on page
As a business owner, you may like to tend towards high time on page figures. While yes it is okay to think that way, there is an asterisk to that. High Time-on-page is only preferred for pages that have a lot of content or products to see. However, if the content is short, then the time-on-page doesn't need to be much.
Therefore, it comes down to the nature of the page. Also, note that Time on-page is a maeric for individual web pages and not the entire website; thus, it can be low for some and high for others.
Pages per visit
Pages per visit refers to the number of times you were successful in taking your users from one page to another. Once again, the credibility of this metric depends on the nature of the webpage. If you want your audience to stay on the same page, a low pager per visit is absolutely okay.
Bounce rate tells the number of times internet users clicked on your page and left without interacting with the website. Usually, low bounce rates are considered better; however, if your webpage is simply giving out information like phone number or address, you can expect very high bounce rates.
The Scroll depth is the measure of how far your visitors scrolled on each webpage. If you are consistently getting low scroll depth, you can make alterations on your website and shift the more valuable part of the site further up the page. Scroll depth also helps understand if your content is enticing enough to make the reader go further down, thus in cases of a need for a chance, you can know about it in advance.
Search traffic determines the traffic you garner from appearing in the search results. Topping the search results while having mediocre or minimal sales is something you want to avoid, as it means you aren't addressing what the users want.
As more and more people tend towards smartphones, having a good mobile ranking does wonders for your website. It helps you register in the good books of the search engine, as Google equates good mobile ranking with worthy web experience, fast loading times, and much more. Ultimately, your website ranking improves and so do your conversion rates.
As you consider SEO, you are eyeing organic traffic, right!? Keeping an eye on organic traffic levels keeps you updated with real-time improvements in the business.
When it comes to backlinking, a high trust flow determines that you have quality hyperlinks, trusted as credible by Google.
Returning visitors is a metric that tells how many people are returning to your website. A high returning visitor figure is usually considered a determiner of how well your website is created and optimized.
Best SEO Singapore is an SEO agency that gives its customers a complete overview and report of all these different analytical measures to ensure they understand the value of returns they get.
Using Google Analytics to uncover traffic insights
Google Analytics provides an excellent way to delve into site traffic insights with these metrics:
Isolate organic traffic
Allows you to see your traffic gains categorized into different channels.
Traffic to your site over time
This helps you see your web traffic over a certain time period. It comes in handy when you have done paid marketing to grow your traffic and see the returns you achieved after that time.
How many visits a specific page has received
This allows you to know the exact number of visitors an individual page received. You can use it to understand the key reasons for that and change your content or SEO strategy accordingly.
Traffic from a specified campaign
It enables an easier track of performance for individual campaigns. This comes in greatly handy when you have hired a marketing agency to look after your internet marketing.
Click-through rate (CTR)
The Click-through rate tells the number of times people clicked on your page upon seeing the URL. It can give you an excellent estimate of how well-optimized your meta description and title are.
Best SEO Singapore is more than just an SEO agency. We believe that businesses in Singapore should not have to worry about any SEO-related issue. We have got all grounds covered; from keyword research to content strategies.